RESEARCH: Analysis of Digipak Adverts

Lana Del Rey's album advert for 'Born to Die' uses the same image and font that is seen on the album cover. This makes the advert more recognisable and allows the audience to make links. The image of the artist is clear, stands out against the blue sky background and she is placed from mid torso and up. This shot is popular among-st album covers and posters as it makes the artist appear as the main subject and also so that is is noticeable from afar. The artist's name is placed above her head and it is bold, wide and white which makes it clear and striking.  The title of the album 'Born to Die' is placed and subtly underlined just below the artist's neck and is in a blue, bold and wide font; it compliments the sky seen in the background. Under the title is the album release date and the title of two other songs featured int the album which helps give a range which also helps to sell it more. The poster looks simple but it is effective as it is striking and "clean".

Rihanna's album poster fits the theme of her music within the album.It reflect's a dark and rough look and emotion as the colours are black, grey and red and the artist's pose is edgy. Due to the content of her music, there is a 'Parental Advisory' stamp on the left side. The title is bold and stands out as it is written in white against a black fill. The name of the album 'Russian Roulette' is written in a red and bold font which compliments the rest of the poster and stands out. The poster is intriguing and will attract the audience because they would question why this pop artist has turned dark and into "rock and roll".

RESEARCH: Analysis of 2 or more Digipaks

Rihanna 'Loud' Digipak: 

This digipak fits in the pop genre conventions as well as its target audience; it is girly, bright and "pretty". It features a front and back cover, two CDs and a middle page. The same image of the artist continues through the CD pages and the middle page which makes it look interesting. The background compliments the front cover by the use of colour and miss-en-scene. The image on the inside pages includes red roses which match the colour of the artists hair on the front cover as well as the slightly pink hue that is throughout the product. 

Jack Johnson 'In Between Dreams' Digipak: 

This digipak also attracts its audience and fits the music genre well; young adults/adults and chill acoustic. It features the front and back cover, the CD and a lyric & information booklet. The digipak follows a colour theme,consisting of the colours yellow,black, dark green and white, keeping it looking "Earthy' which again fits the genre of the artists music. The front cover shows a silhouette of a large tree and the artist reaching out to it whilst he holds his guitar; an insight to what instrument is used throughout the album songs. The image is continued onto the back of the cover which portrays the track list, barcode, acknowledgement and agencies. The cover of the CD compliments the front cover as it is yellow with a tree leaf. The case for the booklet is an image of the artist with his guitar but in colour (not a silhouette). This allows the consumer to feel more connected to the artist and his music. This layout is interactive, easy to use and strong. It also greatly attracts its audience.

Lyric Analysis & Scene Planning

Representation in your Video

The target audience for the music video are working class/middle class young females, majority from the United Kingdom, Australia and the USA due to the popularity of the band in those places.  The video will follow a narrative and portray the lyrics from the video in the action. The narrative will be of a girl who appears to be a "good girl" but is actually a "bad girl" ; cheeky, rebellious and has a boyfriend. Scenes will mostly be of the couple at school as this will relate to the target audience. 

How will i use camera, mise-en-scene, editing and other elements to represent stereotypes and positive/negative representations? 

There will be a few stereotypes in the video because it is a narrative video meaning that characters would be more interesting if they were exaggerated. The couple will be a boy and a girl. There will be positive and cheeky imagery portrayed by the camera shots, mise-en-scene and the editing. For example, the idea of being a good girl but actually being rebellious and hiding away love will be a comedic aspect of the video. The camera shots will be crisp and appealing.

How will these representations appeal to your audience or promote the artist?

The representations will appeal to the target audience because the scenes will be similar to real life (School, Bedroom...).

Mise en Scene

Mise-en-scene is very important within a  production; it could make a large visual difference. For the mise-en-scene to be successful, it must attract the target audience of the production, by clothing, props, make-up, location, colour and lighting.  The target audience for our production is teenage females, most likely to be 15 years and over as that is when they are in "high school" (which is also a key location within the production). 

Costume : Casual wear, Cool Wear e.g. Leather Jacket, shirts: 

The costumes within our production were picked to appeal to the teenage audience; young, cool and stylish. It's something that the audience could wear therefore they could relate to it. The costumes such as the iconic leather jacket were also picked to connote the meaning of a "bad" girl.

To represent the "good girl" and to become the opposite, the actress (myself) wears a school like shirt, buttoned to the top and a checked skirt, in able to look studious and well behaved. The prop used is a chalk board to also fit the school theme. 

To make the music video more realistic, as a group we went to a photo-booth in the fashion store 'Urban Outfitters'. As well as filming within the photo-booth, we took a shot of the strip to add to the music video to add the "result". 

Props: Bandanna, Sunglasses, Mobile Phone, Photo Frame, Fashion Magazine, Books.

We chose to use props that would appeal to the target audience and are modern, as well as items that are complimenting to the genre of the music. For example, the bandanna gives the edgy rock look. The members of the band too wear bandannas. 

Location List

School Library:



Scene between the couple- hiding behind a book, pretending to study.

I swear she lives in that library
But if you ask her she'll say,
"That's where you'll find me!"

Street:
Couple holding hands.
Meeting each other.
Messing about - Cute couple representation that will attract a female audience because that kind of romance appeals to them (Majority).

Girl's Bedroom:
Show the female studying.
Sneaking out her room.
Shows items in the girls room such as a French dictionary for the line "She can speak French".

School Toilets:
Transition from a "good girl" to a "bad girl"
Matches/Represents title of song.
Girl putting on dark lipstick. The dark colour of the lipstick connotes the "bad" attitude

Shooting Schedule

Crew List

Hana Atic                       Actor                Assistant Director            Editing            Producer
Chloe Martin                  Camera             Assistant Director            Editing
Taslima Hoque               Directing          Camera                             Editing
+Male Actor

We will have one main Director and two Assistant Directors for help and extra ideas. All three will edit in the post production. One will act with another person out of the group.  To share skill sets and work load, everyone will have input in the role of directing and filming at some point.