Representation in your Video

The target audience for the music video are working class/middle class young females, majority from the United Kingdom, Australia and the USA due to the popularity of the band in those places.  The video will follow a narrative and portray the lyrics from the video in the action. The narrative will be of a girl who appears to be a "good girl" but is actually a "bad girl" ; cheeky, rebellious and has a boyfriend. Scenes will mostly be of the couple at school as this will relate to the target audience. 

How will i use camera, mise-en-scene, editing and other elements to represent stereotypes and positive/negative representations? 

There will be a few stereotypes in the video because it is a narrative video meaning that characters would be more interesting if they were exaggerated. The couple will be a boy and a girl. There will be positive and cheeky imagery portrayed by the camera shots, mise-en-scene and the editing. For example, the idea of being a good girl but actually being rebellious and hiding away love will be a comedic aspect of the video. The camera shots will be crisp and appealing.

How will these representations appeal to your audience or promote the artist?

The representations will appeal to the target audience because the scenes will be similar to real life (School, Bedroom...).