Katy Perry - Roar
The music video, overall, is bright , fun and colourful; it is appealing to the teenage audience. The video is narrative based. It begins with a cartoon styled title introduction which includes the jungle setting and the name of the song 'ROAR'. It then moves into reality as the camera zooms down onto a plane crash. The artist is then introduced as well as another second character. The second character (the man) uses a 'Nokia' phone and there is a close up shot of it. This is branding, meaning that the music video production company have been given money by the 'Nokia' company so that they can advertise the product. The video continues to tell the story of a woman (Katy Perry) surviving in the jungle alone. It includes some intertextuality by using a mocking version of 'Indiana Jones' and using a similar theme and atmosphere to the film 'George of the Jungle'.
In the video Katy Perry wears a leopard print bikini outfit. There are wide camera shots and low angles which help emphasize her features and body. Animation is also used which gives the video an interesting twist. The music matches with the action in the video; its upbeat and fun. The lyrics are in sync with the artist, they also relate to the video, and, the title 'ROAR' reflects the feelings that are represented in the song.
Charli XCX - Boom Clap
This music video was made to promote the film ' The fault in our stars'. The movie helped the video gain a large audience as people became more interested. Animation is used at times, for example in the beginning there is a layer on top of the clip of the artists name 'Charli XCX' and then of the song title as well as a few illustrations. This suits the pop genre and it appeals to the teenage female target audience as it looks creative. A lot of shots are of the location (Amsterdam), this is iconic to the film as scenes have been filmed there. The music is upbeat and catchy and it matches with the action within the clips. The clips of the artist are simple; they show Charli XCX singing and going around different parts of Amsterdam. They are kept simple because clips of the movie are also used within the music video.
Charli XCX wear simple and girly clothes in the video. This is so that it relates to the target audience and is kept real; nothing wild and wacky.
Gwen Stefani - What you waiting for?
This music video is narrative based and it has intertextuality. It follows the theme of 'Alice in Wonderland'. For example, the setting, costumes and story. However, the music video modernises the story of 'Alice in Wonderland'; It seems more fancy. As well as the video relating to 'Alice in Wonderland', a part of the lyrics does too; "Tick Tock, Tick Tock, Tick Tock" relates the late white rabbit.
The music is quick and upbeat which goes well with the amount of action within the clips; it's entertaining. The target audience would be female young adults and teenagers due to the themes; Disney, fashion and art. The representation of the female artist is quirky,good looking and living a fantasy world (dreamy). This attracts the female audience because they would want to relate to it.
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