Saturday Night Fever & M&S Advert
The film 'Saturday Night Fever' was very popular in the 70s. There was a hit scene which starred the actor John Travolta dancing in a disco. The M&S advert uses adults (40+) in the clips, whilst the same song play 'you should be dancing'. This would automatically attract the adult audience who watched the film in the 70s as it would bring back a good feeling. The M&S advert also references the film 'Grease' and the music video for the song 'Vogue' by Madonna. Both were hits at the time when 40+ year olds were kids/teenagers.
"I've got the eye of the tiger"
The song 'Eye of the Tiger' is in the 'Rocky' film which is about wrestling. The song expresses power which is also represented in Katy Perry's song 'Roar'. The song also mentions the line ' I've got the eye of the tiger' to link the two songs.
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